A three-month series recreating the weekend matinees of yesteryear, and reviving the lost experience of seing a movie serial the way it was meant to be seen: one chapter per week, in a theater, with an audience.

Each week's show included an episode of Flash Gordon Conquers the Universe (1940, 12 episodes), a cartoon and/or short subject, and a secret (unannounced) feature film (usually classic science fiction or horror). All films were shown on 16mm.

This crazy experiment was the very first of what would become an annual event.